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Director of Sales - Wine & Beer (Bahrain) - (Ref: 1311)



Our client, a leading importer, distributor and retailer of alcoholic beverages is recruiting for a high performing Director of Sales to lead the on-trade sales team to develop strong relationships with customer and principal partners with a focus on growing revenue, profitability and market share.  

The ideal candidate must have a proven track record of sales success in the alcoholic beverage industry and be visionary with strong leadership and team management skills. We require a demonstrated team player with the ability to effectively execute strategic plans and manage the P&L. 

Key responsibilities:

  • Devise and implement the on-trade sales strategy in accordance with overall business objectives
  • Provide leadership to the on-trade sales team. Set a clearly defined vision and establish performance goals for the team that are focused on exceeding revenue, profit, performance and distribution targets
  • Establish & build customer relationships to retain and maximize the revenue earning potential of all accounts
  • Liaise and work closely with the marketing department to execute campaigns, monitor industry trends and ensure that the on-trade sales team have the appropriate knowledge, tools and materials to meet their objectives
  • Budget forecasting and management
  • Target new customers and sales opportunities, initiate action plans to approach and secure new business opportunities
  • Develop and maintain a strong work relationship with internal teams ensuring integrated approach to principals and customers
  • Production of detailed sales reports to inform on-trade and wider business strategy. Hosting of a weekly update session with key stakeholders
  • Analyse customer, company, market, industry and financial data to identify potential issues or opportunities and reposition strategies / devise actionable insights accordingly

Skills, experience and attributes:

  • Motivated self-starter with a passion for achievement; integrity and drive with an ability to make things happen
  • Proven track record of account management and sales success in the alcohol industry
  • Demonstrated team player with the ability to effectively execute strategic plans
  • Strong communication skills and ability to work with and positively influence customers at all levels
  • Visionary with strong leadership and team management skills
  • Strong negotiator with the ability to present effectively and close deals
  • Strong analytical and numeracy skills 

An attractive package is on offer for the right candidate.

For more information about this role, please contact Julie Carling at The Carling Partnership,

(, tel: +44 (0)1483 893100.

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+44 (0) 1483 893 100