The main objective of a sales and marketing manager is to ensure that a brewery’s sales goals are met. They achieve this objective by creating highly detailed marketing strategies and sales plans. They are also responsible for organising advertising campaigns, managing sales staff, organising promotional events and discovering new sales opportunities. The sales and marketing […]

A wine sales executive performs sales and marketing tasks with the overall objective of improving wine sales. They will work in conjunction with other sales and marketing staff to increase the market share of wineries products, increasing overall profit. They will promote the wineries brand within the marketplace to improve brand recognition and brand equity. […]

The distillery manager is one of the most senior positions at a distillery. They are responsible for a variety of administrative tasks and ensuring that the routine operation of the distillery continues successfully. This role includes overseeing the production line and warehousing of various distilled beverages. A distillery manager is responsible for driving improvement at […]

In the past 10-years, there have been so many mergers and acquisitions in the beer industry that it is difficult to keep up! Companies like Anheuser-Busch InBev, SABMiller, Heineken, Carlsberg, and China Resources Enterprise have been aggressively purchasing other beer companies, including some craft brewers. Craft breweries have been the target of many acquisitions by […]

The primary responsibility of a brewery’s quality manager is to ensure that products maintain a high level of quality. This role involves establishing quality management systems in the brewery which cover brewing, cellaring and packaging of the brewery’s products. They must also ensure that the brewery complies with various food safety regimes, including Hazard Analysis […]

The brewery projects & engineering manager is one of the most important roles in a brewery. They must ensure that the production plant of the brewery is engineered and constructed in a way that makes it reliable, safe and efficient. Working closely with senior management they also ensure that the production plant is capable of […]

The primary responsibility of a technical sales representative is to generate new sales for a brewery. They are also responsible for supporting customers on technical matters and promoting the brewery’s products in the marketplace. They are typically people who have an in-depth understanding of beer and the brewing industry. Their product knowledge is second-to-none and […]

A job interview can be a very challenging task. It can become more difficult when you are asked to participate in a group interview that has a number of applicants simultaneously interviewing for the same position. Group job interviews have become more popular in the past decade, as they can be very effective at evaluating […]

The term “craft brewer” was often used to describe a beer maker who was in charge of a small-scale brewing operation that used traditional brewing methods. Typically, craft brewers did not use mechanised production lines like larger breweries. With the increase in popularity of craft beer over the past few years, the term is now […]

A wine marketing manager implements a variety of marketing initiatives for a winery. Their primary responsibility is to improve the winery’s brand exposure in the marketplace and increase sales of the winery’s products. They perform a wide range of marketing activities to achieve these goals including developing marketing strategies, creating an advertising plan, performing market […]

When it comes to Whisky, the differences between it and other brews are quite notable. As a distilling industry, it is important that correct certification be obtained for the distilling process. And while there are quite a few courses available, the most notable of International Distilling Industry courses and qualification providers is the IDB (Institute […]

The main role of the business development manager in the beer, wine and spirits industries is to secure new clients for their employer. They will do this through a combination of advertising, publishing, education, direct customer engagement and online avenues including social media. Their goal is to create profitable sales growth for the beer, wine […]

The raw materials chemist is an important technical role crucial for the success of a distillery. They are a part of the technical support team and are responsible for ensuring the raw materials used in the distillation process are of a suitable quality. They will also create guidelines and analytical processes to ensure high quality […]

A whisky brand ambassador is hired to promote a whisky company and increase brand awareness. They will interact with various types of customers including consumers, bar owners and whisky distributors to promote the company’s products. The whisky brand ambassador must embody the corporate identity of the company. Their appearance, behaviour and ethics are all expected […]

The brewing process engineer provides technical support to the brewery. They are usually involved in the setup process of a brewery, helping to design and install the components necessary for beer production. They also provide ongoing support during the beer making process to ensure all technical aspects of the production line are operating correctly. To […]

Most job candidates accept that they need to invest either time or money (and sometimes both) to get a good quality CV, but what many people forget is how important it is to invest in your covering letter. In the wine, beer and drink industry, the first thing your potential new employer is likely to […]

A master distiller oversees the creation of spirits and/or liqueurs. It is a senior position and involves a wide-range of responsibilities including managing staff, overseeing the production line, product development, quality control, product testing and sourcing raw materials. The master distiller is ultimately responsible for the quality of the product that a distillery produces. They […]

The technical brewing shift manager is a high-level role in the beer and brewery landscape. They are responsible for ensuring that beer produced at a brewery meets a specific set of goals including production cost, production time, beer quality and volume. They will work with brewers, suppliers, managers and other staff to ensure that these […]

A Head Brewer is responsible for all aspects of the beer production process and day-to-day operations of the brewery. It is a high-level role which can involve many different tasks including managing other brewers, making purchasing decisions, meeting with customers and other businesses, creating new types of beer, setting production goals and managing resources. The […]

A technical brewer is one of the most senior positions in the beer production process and in the beer industry job landscape. They are responsible for a wide range of technical and managerial tasks including overseeing the brewing process, managing teams and maintaining brewing equipment. In a small brewery, the technical brewer is usually responsible […]