THOUGHT PIECE the carling team
A liquid manager is responsible for ensuring liquids in a food production facility are appropriately sourced, stored, and assessed for quality. They will implement value-adding standards to improve the facility’s capacity for using liquids. Their primary responsibility is to ensure the facility has the appropriate high-quality liquids required for the production process. The liquid manager […]
THOUGHT PIECE the carling team
The brewing industry is growing fast. There are now over 1700 breweries in the UK; an increase in 8% over the last year. This means that the demand for breweries of sufficiently qualified staff keeps on rising. Microbreweries in particular are crying out for sufficiently experienced and qualified brewers. This doesn’t necessary mean brewers with […]
THOUGHT PIECE the carling team
The quality specialist (brewing) will work to ensure that the beer produced in a brewery is of exceptional quality. They will work with the primary goals of improving brewery operations, improving product quality, improving customer satisfaction levels and reducing costs. The quality specialist will also help ensure that food safety standards are maintained and that […]
THOUGHT PIECE the carling team
A food law advisor helps companies remain compliant with any applicable regulatory requirements relating to food production. They provide companies with technical details outlining their responsibilities when creating food products and help them ensure that food production processes are meeting necessary standards. A food law advisor must be very familiar with current UK, EU and […]
THOUGHT PIECE the carling team
The international cider industry has grown at an incredible rate over the past few years. In the United States, cider sales grew by 90% in 2012, 89% in 2013, 71% in 2014 and 11% in 2015! These extraordinary sales figures have come about because of greater consumer awareness of cider, new cider manufacturers entering the […]
THOUGHT PIECE the carling team
The national sales/account manager is one of the most senior sales roles at a distillery. Their primary responsibility is to increase sales for the distillery and develop customer relationships. The types of customers they will frequently liaise with include wholesale liquor distributors, retail stores and pub operators. They must take responsibility for the design and […]
THOUGHT PIECE the carling team
The main objective of a sales and marketing manager is to ensure that a brewery’s sales goals are met. They achieve this objective by creating highly detailed marketing strategies and sales plans. They are also responsible for organising advertising campaigns, managing sales staff, organising promotional events and discovering new sales opportunities. The sales and marketing […]
THOUGHT PIECE the carling team
A wine sales executive performs sales and marketing tasks with the overall objective of improving wine sales. They will work in conjunction with other sales and marketing staff to increase the market share of wineries products, increasing overall profit. They will promote the wineries brand within the marketplace to improve brand recognition and brand equity. […]
THOUGHT PIECE the carling team
The distillery manager is one of the most senior positions at a distillery. They are responsible for a variety of administrative tasks and ensuring that the routine operation of the distillery continues successfully. This role includes overseeing the production line and warehousing of various distilled beverages. A distillery manager is responsible for driving improvement at […]
THOUGHT PIECE the carling team
In the past 10-years, there have been so many mergers and acquisitions in the beer industry that it is difficult to keep up! Companies like Anheuser-Busch InBev, SABMiller, Heineken, Carlsberg, and China Resources Enterprise have been aggressively purchasing other beer companies, including some craft brewers. Craft breweries have been the target of many acquisitions by […]
THOUGHT PIECE the carling team
The primary responsibility of a brewery’s quality manager is to ensure that products maintain a high level of quality. This role involves establishing quality management systems in the brewery which cover brewing, cellaring and packaging of the brewery’s products. They must also ensure that the brewery complies with various food safety regimes, including Hazard Analysis […]
THOUGHT PIECE the carling team
The brewery projects & engineering manager is one of the most important roles in a brewery. They must ensure that the production plant of the brewery is engineered and constructed in a way that makes it reliable, safe and efficient. Working closely with senior management they also ensure that the production plant is capable of […]
THOUGHT PIECE the carling team
The primary responsibility of a technical sales representative is to generate new sales for a brewery. They are also responsible for supporting customers on technical matters and promoting the brewery’s products in the marketplace. They are typically people who have an in-depth understanding of beer and the brewing industry. Their product knowledge is second-to-none and […]
THOUGHT PIECE the carling team
A job interview can be a very challenging task. It can become more difficult when you are asked to participate in a group interview that has a number of applicants simultaneously interviewing for the same position. Group job interviews have become more popular in the past decade, as they can be very effective at evaluating […]
THOUGHT PIECE the carling team
The term “craft brewer” was often used to describe a beer maker who was in charge of a small-scale brewing operation that used traditional brewing methods. Typically, craft brewers did not use mechanised production lines like larger breweries. With the increase in popularity of craft beer over the past few years, the term is now […]
THOUGHT PIECE the carling team
A wine marketing manager implements a variety of marketing initiatives for a winery. Their primary responsibility is to improve the winery’s brand exposure in the marketplace and increase sales of the winery’s products. They perform a wide range of marketing activities to achieve these goals including developing marketing strategies, creating an advertising plan, performing market […]
THOUGHT PIECE the carling team
When it comes to Whisky, the differences between it and other brews are quite notable. As a distilling industry, it is important that correct certification be obtained for the distilling process. And while there are quite a few courses available, the most notable of International Distilling Industry courses and qualification providers is the IDB (Institute […]
THOUGHT PIECE the carling team
The main role of the business development manager in the beer, wine and spirits industries is to secure new clients for their employer. They will do this through a combination of advertising, publishing, education, direct customer engagement and online avenues including social media. Their goal is to create profitable sales growth for the beer, wine […]
THOUGHT PIECE the carling team
The raw materials chemist is an important technical role crucial for the success of a distillery. They are a part of the technical support team and are responsible for ensuring the raw materials used in the distillation process are of a suitable quality. They will also create guidelines and analytical processes to ensure high quality […]
THOUGHT PIECE the carling team
A whisky brand ambassador is hired to promote a whisky company and increase brand awareness. They will interact with various types of customers including consumers, bar owners and whisky distributors to promote the company’s products. The whisky brand ambassador must embody the corporate identity of the company. Their appearance, behaviour and ethics are all expected […]