United Kingdom – Hybrid WFH and City Office ref: 1652

Our client, one of Scotland’s oldest distilleries, is looking to recruit a Marketing Manager who will be responsible for developing the brand proposition, managing communication and trade marketing activity and developing integrated business plans with distributors to achieve commercial goals.

Sales and Marketing
• Achieve clarity, consistency and effective communication of brand values.
• Manage all communication in line with brand positioning and strategy to build awareness and equity.
• Develop and deliver clear marketing objectives.
• Work with Head of Commercial and CEO to deliver Brand Plans for all markets, integrated into the budget
• Work with distribution network to ensure delivery of agreed brand plans
• Produce monthly marketing reports and distribute to stakeholders
• Write distributor communication documents including product release updates, product sheets, and item specifications

Trade Marketing
• Work with Retailer Category Managers and buyers to plan profitable promotional activity
• Develop trade activity calendars to ensure key purchase periods are maximised (Christmas, Father’s Day, National holidays)
• Design promotions with third party distributors to maximise sales
• Deliver calendar of trade shows and events for maximum return
• Support product sampling and trade show activity
• Support Visitor Centre with developing POS tools and activations

eCommerce and B2C Sales
• Ensure that DTC offers are aligned to brand guidelines

Public Relations
• Manage external public relations companies.
• Maintain stocks of marketing materials.
• Develop a knowledge base of information which has been approved by the CEO for general dissemination to external parties.
• Provide information to external parties regarding products and business in a timely and positive manner.

Cost Control and Budget
• Manage costs within budget or as agreed.
• Justify marketing costs and measure ROI.

• Commit to ensuring that our products meet the high standards expected of our brands.
• Ensure compliance with regulatory and industry related requirements for all marketing / brand activities.

Occupational Health, Safety and Environment
• Ensure that the wellbeing of yourself, all staff, customers, visitors plus the community and the environment is prioritised.
Innovation & Continuous Improvement
• Ensure an ongoing focus on innovation and continuous improvement in all areas of business.

• Demonstrate commitment to the company’s Company Vision, Values and behaviours.
• Ensure contractors and agencies engaged share company values

Personal Development
• Increase skills and understanding through reflection, study, discussion and internal or external training for personal and business growth.
• Proactively seek to implement new learnings in day-to-day work requirements.

Applications from candidates already eligible to work in the UK only please.

For more information, please contact Julie Carling at The Carling Partnership,


Tel +44 (0)1483893100.


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